Twitter helps our HoldCo raise tens of millions of dollars

A quick note about our current situation with HoldCo before we dive in:

We are told by 4-5 high net worth investors:

“Once you’ve completed 1 or 2 deals. Come back to me. I just don’t want to be the first.”

That is totally fine (and it's extremely motivating).

It's good to know that someone is waiting for you to succeed.

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The last year's fundraising journey from has been about getting invaluable feedback.

And building in public on Twitter plays a big part of that.

People much more experienced reaching out to me:

We had a call yesterday.

“Mikk - You’re young! Raising money is difficult for even the most experienced people you can imagine.

When it comes to your niche businesses… It’s better to focus on one opportunity at a time. Raising on HoldCo level makes it much complicated. So once you've proven you can do what you've said you're going to do. It's going to be big.

Imho, as you said you have deals ready, forget about HoldCo for a moment and better start approaching this "opportunity of opportunity".”

Even though we had a $5mm commitment for our HoldCo (they pulled out in June as they invested capital back into their core business.)

Now what? We start building it deal by deal. Over the past 2 years, we have spoken to more than 300 companies, met with 75 companies. 20 seriously interested working with us.

Instead of raising capital at the HoldCo level, we focus on one specific company.

In this way, we believe that it is easier to win the trust of investors.

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How sharing my journey on Twitter will make our HoldCo investors tens of millions of dollars

10 months since my first post - Twitter has already been an insane tool.

Even time when having a conversation with my friend, I keep telling him.

Twitter is the only place where you could end up having a chat with the President of the United States. Period. No other social media platform can do that.

Why am I a big believer in Twitter?

It's because I’m pretty much nobody and the next minute I'm getting a DM from someone 10, 20, 30 yrs ahead of me, people worth tens of millions, people in high positions. This is ONLY possible because they found one or two of my tweets interesting.

Twitter allows people to see how you think, and again, this is so important when it comes to getting people to trust, like and support you.

Twitter → real life!

The next goal is to go from online to offline, and we will see some of you in the 3rd or 4th week of August. Hosting a private dinner in Geneva, Switzerland.

Slowly and steadily, we bring people interested in the “boring” $1-5 million niche business Holdco into one community and then share deals. In doing so, we are on to something.

If we find a lead investor who believes in what we're trying to build…

Someone who believes we can achieve double digit cash on cash returns year after year, if so, we can then raise millions of dollars to repeat this process over and over again.

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How can you do the same with your career/business/networking?

It all begins by sharing your daily journey, obstacles, lessons and victories.

Tweeting on Twitter → then getting a DM

Tweeting on Twitter → then getting the person to your podcast

Tweeting on Twitter → then getting a person subscribe to your newsletter

Tweeting on Twitter → then a person introduces you to someone they know

Doing this long enough, you're able to skip the line and end up in VIP through a door you didn’t know even existed.

We’ll finish with a simple yet powerful thought:

In life you’ll run into a lot of arm-chair quarterbacks. People who love giving advice and speak with confidence but have never gotten out and made anything happen. It takes a whole new level of courage to start that business or invest into one.

Take care,

Mikk aka PrivatEquityGuy

P.S. The big news: we have been working on building a pipeline of profitable small niche $1-5mm companies for the past 2 years. A decent pipeline with we believe to be great opportunities - my partner (age 53, consulted on 1,000 M&A deals, BIG4 partner) and I are looking for a founding investor. For example, the first acquisition:

A full-solution provider from manufacturing to installation and quality control for farms (horses, cows, pigs, etc.)

If you want to look at our deals, send me a message on Twitter or my email mikk at privatequityguy dot com